The website is the gateway, door, and welcome mat of a business. It should educate the consumer as well as elicit emotion. It is the very first impression that will be made on the consumer and can determine with certainty whether or not the consumer will continue engagement.
A small business needs a website to drive business in today’s digital world. Without a website, you give up much, if not most, of your potential business because consumers will not be able to learn anything about you or your business’s offerings. If not for anything else, a website will show your audience that you really do exist.
It Shows Potential Clients If Your Business Is the Right Fit
A small business needs to have a platform that accurately represents who they are and why people should buy their products or use their services. When potential customers are searching for a product or service, you want your website available for them to click on. You want them to see a clean functional website that makes you feel like your business is the right choice for them. A website represents your brand in the digital space and without it, it would be difficult to have a strong online brand presence.
People Need to Find You on Google
In today’s digital world, people turn to Google to find practically anything and everything, from answers to questions to products and services near them. Search engines play an important role in the online success of businesses. Without a website, potential customers cannot find you in their searches. Creating a central location to store your address, your phone number, a contact form, a product/ service list, prices, etc. will open the door for people to find your business online.
Increase in Business Credibility
Having a website increases your business credibility. In our digital age, not having a website for your business is grounds for suspicion, and you will not be able to convert as many sales as you would if you had a more stable digital presence. Customers will seek you out online, and having a website is one of the criteria for determining trustworthiness.
It Allows You to Compete
Every business should have a website for the same reason you plant a seed. Getting a website is the first step toward putting your business in an environment where it can thrive. It allows you to promote your product, build credibility, distinguish yourself, and quite frankly – compete. If you’re not on the internet these days, you’re not being competitive, and you will miss out on opportunities, even from loyal customers. If your customers can’t find you, they will find someone else.
It’s Your Digital Brochure
At its basic core, a website replaces a brochure. It is informational in nature, offering people insights into who you are, why you are different, and what you provide or sell. At its best, a website can build community, connection, and loyalty when content is kept fresh and engaging. With the majority of people searching via mobile devices, websites must be mobile optimized.
It’s Free Advertising
Having a professional website will mean that people who are looking for you can find you and get the information they need. But if you optimize your website well, it can also mean you’ll show up in search results for people who didn’t even know they were looking for you.
Create pages that talk about the services you offer and where you offer them. Or publish pages that describe your products or explain how to solve problems you commonly solve. You can go from being an invisible plumber in Cleveland, for example, to a plumber in Cleveland who shows up whenever someone nearby searches for how to unclog a drain.